Great for everyday transportation and light touring, the Ticino® picks up where bike builders of the 40s and 50s left off, giving it a true handcrafted feel not found in many of today’s cookie-cutter bikes. Named for an Italian influenced area of Switzerland, Ticino’s design aesthetic, craftsmanship and frame integrity are inspired by the vintage bikes once ridden throughout the region. The retro-inspired hubs, cranksets, chainrings, handlebars, forks, pedals and hammered-finish alloy fenders show classic craftsmanship. But this thing is far from a relic. When it comes to performance, the Ticino is decked with modern components custom-manufactured by Electra.
But it’s more than just a pretty face. The Ticino sports fast-rolling 700c wheels and a lightweight frame, for a fine-tuned, smooth gliding ride. Love is in the details, and after one look at the Ticino you’ll be ready for a serious commitment.
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The revolution started here. The Townie® introduced Electra’s patented Flat Foot Technology® to the world and it was love at first sight. That love has made the Townie the best-selling bike in the U.S. For real. Turns out people like originality.
The Townie was born from an idea that challenged the sacred geometry of bike design and created a completely different riding experience. With an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, it sets a new standard in comfort and control. Although most Electra bikes feature Flat Foot Technology to some degree, the Townie showcases it in all its glory.
We know it can be hard choosing which Townie is right for you. An Original, EQ or Balloon EQ? How many gears? Some people just pick their favorite color, which is cool. No matter what, it’s all good.
This is the bike that started it all. 23 years ago we launched the company on the idea that we could improve on an American classic. So we opened up the frame geometry, moved the pedals forward, relaxed the seat angle and gave the entire body some breathing room. The result was a less clunky, more ergonomic ride that features our patented Flat Foot Technology®. And then we dialed it in with our signature Electra style and attention to detail. 23 years later, our Cruiser collection is all grown up. Choose between an alloy or steel frame, single or multiple gears, and a variety of styles and accessories that let your true self shine.
With so many colors and personalities to consider, you’ll want to be sure to notice the brand new Ladies’ Fashion models, Classic Cruisers, Men’s Attitude bikes and the new Cruiser Lux Fat Tire. They’re pretty sweet. And back by popular demand, Tandems.
A modern take on the Dutch city bike, the Amsterdam® will make you fall in love with cycling all over again with its elegant combination of practicality, comfort and style. The fast-rolling 700c wheels mixed with our patented Flat Foot Technology® provide a nice, easy ride while the full chainguard and fenders let you ride without fear of messing up your threads.
It’s perfect for everyday transportation, running errands or just rolling around town. Some models are dressed up with additional features like a coat /skirt guards, racks, lights and the coveted bell. Ding, ding.